Waiting on my base model with CWM and feeling intimidated about all the owners who spend money on special painting protection coverings, finishings and bras (?). I have owned a discovery and a range rover and just don't quite understand why all this fuss over an SUV unless most will never take it off road to go fly fishing or whatever. Curious if there are many like me on the forum.
If you are concerned about paint chips, scratches and other issues arrises from road debris and you should be, PPF is the way to go. I would recommend from the mirrors forward at a minimum and if you pick the cheapest film, you will get what you pay for.
Ceramic coatings will not protect you from the same issues.
My experience over the last three cars I've had (M3, Panamera, Macan GTS) is it makes a huge difference. All three were driven about the same miles over four years that I had each. They were driven in south Florida, not up north where there is sand and all kinds of stones. I did not protect the M3 and the difference between that car and the other two is extraordinary. On the GTS I did the mirrors forward and the rear bumper. Pricey, but worth it in my opinion.
If you live anywhere with snow, sand, salt, lousy roads, etc., it's a no brainer.
XPEL Ultimate Fusion is what I used. Get professional installer with references and do not let them use precut patterns. Another key is for a quality install, the film has to be wrapped under the edges and not just trimmed at the edge line