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Porsche EV sales not good, Worry about the Macan

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12K views 32 replies 25 participants last post by  ///Bruce  
#1 ·
#9 · (Edited)
EV Macan 22% more expensive than the ICE version.

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Not only is the premium for EV high, it's based on the increasingly higher price of the ICE version. Porsche is pricing itself into a market that many of it's current customers wanting to experience the next level of their vehicles will not step into, and a potential new customer will not consider. The annual increases they are tacking on has become routinely expensive, then the dealers performing a round-about on the premium 911's to circumvent the actual buyer by CPOing a "new" car with a few hundred miles for a high percentage over original MSRP is killing the image in my eyes, but that seems to be part of the strategy at dealerships. This tactic has jacked up the price of used privately owned cars so that a several year old higher end 911 is on the market for more than original MSRP. I suppose some folks are taking the bait but for me, no way.

The ICE Macan has depreciation but that seems to be easing on the late model GTS. The EV resell will tank on the used market as the dealers, at least in the US, can't pull the same trick as they do with the 911's. If the ICE Macan is dropped, the used ICE GTS Macans will stabilize or increase for the well cared for units. KBB is actually pretty high now on my 2023 model, but finding a buyer at the KBB price would be hard and the dealer wants to rape you in trade. But if the ICE is dropped from the line up, it won't be hard to sell a premium ICE Macan GTS used. The P-Car market is not logical IMO but also it is not specific to Porsche. I've seen this since covid across the board and it has not stopped; when you could not order a new car without a long wait, but could buy any one of several used ones with low mileage for $$$ over MSRP. This practice will only end when the consumer stops feeding the beast called a dealership.
 
owns 2023 Porsche Macan GTS
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#10 ·
And yet, so many continue to praise Porsche for its wonderful management over the years and its ability to be the most profitable automotive marque. Kudos are due where kudos are due. HOWEVER, I feel it in my bones that problems are not far off for them now because they have been and are are leveraging the **** out of price insensitive buyers. Selling less for higher prices is a strategy that has a limit. And humility is not their strong suit when they will certainly need it and try to woo buyers back. This Macan EV / no ICE decision has to be one of their worst. We'll see soon.
 
#11 ·
https://www.motor1.com/news/740245/porsche-sales-motor1-numbers/

Taycan sales have tanked.


EV Macan 22% more expensive than the ICE version.

Negative sentiment toward EVs in EU.
"To make matters worse, the Taycan was unveiled at the 2019 Frankfurt Motor Show, meaning the aging model has been on the market for five years."
Who wrote that article, or maybe, WHEN was that article actually written? Gen II Taycans are being delivered.

I know - it still doesn't change the fact that many Porsche buyers don't equate Porche and EV (and won't for a long time). Someone posted here earlier that there was ADM on new Macan EV's offered in their area. I suggested to the OP that they hold their buying decision, as I was guessing that the Macan EV would not sell well. Looks like I guessed correctly.
 
#12 ·
"To make matters worse, the Taycan was unveiled at the 2019 Frankfurt Motor Show, meaning the aging model has been on the market for five years."
Who wrote that article, or maybe, WHEN was that article actually written? Gen II Taycans are being delivered.
This auto journalist is listed as adapted by


on November 9, 2024, but

The author of the article, Felipe Munoz, is an Automotive Industry Specialist at JATO Dynamics.

Some press releases on EV by Mr Munoz are at JATO - Automotive market research and global automotive business intelligence company


An expert in the automotive industry and automotive influencer.
 
#18 ·
The Macan is AWD. The engine in a Macan is not mid-mounted. GL with that idea. I have my fingers crossed that Porsche will offer an ICE Turbo before they go full EV.
 
#14 ·
I broke down today and decided to sell my G63 and to put my name down for one of the last Macan GTS’s in the next batch of 2025 allocations. I drove the EV Turbo and loved it. Easily the best vehicle I’ve ever driven. But the CCS charging standard is unfortunately a deal breaker and range anxiety is inescapable with the vehicle.

I really like the G63 but I’m chewing through $5k of tires every 18 months. That’s just the way it is with that vehicle and I’ve had my fun with it.

I already have a Macan GTS in the USA that I use for business trips and it is a work of automotive art. Super fun to drive in Sport plus mode - like a Carrera that you can take to a major COSTCO trip.

The new EV Macans sound like they will be a retrofit with ICE or hybrid engines as Porsche backtracks from their “EV future” commitment, and I don’t want any part of that.

The nice, mature current 2025 model (I have a 2024 already which is identical) is plenty good for me.

There are some early adopter enthusiasts for EV’s but my time is too precious to consider them. You really have to be subscribed to the dogma of “EV culture” to be able to stomach the waste of time and effort for charging that EV’s bring to the table.
 
#15 ·
I drive a 22S and warranty runs out 12/25. There is no way I'm an EV buyer at this point...the residual values on a macan EV lease (or Taycan EV) tell me that unless I want to keep the car forever, it's a terrible purchase. I'll see what Porsche offers late next year and maybe it's time to leave Porsche after driving 3 Macan's. I suspect that Porsche is probably (or should be) in panic mode because the Macan has been their most profitable car. It will be interesting to see how they recover from drinking the EV Kool Aid....and realize that after the "bleeding edge" buyers and the buyers who just don't care about their $'s (but of course they are driving the high end 911's) get their Macan EV's....suddenly they have no customers. BTW...i've had this discussion with a couple of long time Porsche salesmen and they fully agree.....they expect unsold EV's sitting on the lot by mid next year....
 
#16 ·
In Canada, a loaded Macan Turbo costs about 188531.70 with tax in. Add PPF and a warrantee package and you're easily at 200,000.00 CDN for an electric Macan EV Turbo that will depreciate by about 50% within 4 years. In addition to that, the lease rates (if you care about that) are very close to 10% right now.

The loss, therefore on the Macan in 4 years will be about $100k for depreciation and another $40k for interest.

Total loss after 4 years on a $200k loaded Macan EV Turbo will be probably around $140k (if you lease), which is sobering. Some people will simply not care, will pay cash and just enjoy their "today" with the vehicle that they love, and good for them!

I think that the market in general for EV's is very different than it is for ICE vehicles. Only aggressive lease rates and incentives will have a hope to drive sales of EV's, and the manufacturers simply can't do that due to already unrealized investments in EV R&D.

The manufacturers are not really to blame here: the governments that sold them the "promise", lied to them. But those governments are getting rapidly replaced around the world. It will be interesting to see how this plays out.
 
#17 ·
Our ICE auto insurance went up 40% toward end of 2024, according to insurance companies, it's distributed liabilities for EV hazard on the road even we do not own EV! :(

Other manufactures such as BMW offered new generation of MY2025 X3 (G45) with ICE in parallel to EV alternative, including the next generation MY2028 M3 (G84) in both ICE and EV options. Most car enthusiasts would opt for overall driving dynamics from ICE, not just heavy EV with 1000+ HP on straight line acceleration.

Getting an EV is like buying an expensive appliance with no pre-owned market value expectation, it's good until next battery replacement. Not certain if Porsche has realized it's making a wrong marketing strategy already, it might regain market share if it offers future MY2026 ICE Macan or similar ICE models (as parallel options to EV, give customers the options), and please reposition Macan head lights back to the hood level similar to previous gen or other Porsche model!
 
#22 ·
It launched in Australia in Dec ‘24. There are folks who placed their orders without test driving a month or two before and they are only starting to receive theirs this month… so it’ll be awhile yet before you see them on Aussie roads. My order went in on launch day, and forecast delivery’s for Jun maybe Jul ‘25
 
#27 ·
Test drove a Macan 4 and really couldn't tell much difference from an ICE model. Liked it! Quiet, comfortable and agile, as one would expect from a Porsche. Power-wise, the 4 seemed adequate for daily driving but probably not quick enough for a hard-core enthusiast. A 4S or "Turbo" would remedy that in spades, albeit with less range.

Like it or not, the world is gravitating towards cleaner vehicles. There is a long ways to go. For now, EV technology is the best option we've got for cleaner vehicles. The pressure to innovate is leading to promising results. There is, for instance, some indication that solid state batteries might be superior to lithium ion batteries. That could be huge.

Alas, China is the current world leader in EV technology and one of the main reasons Porsche is struggling ... P-Car sales there have plummeted because cheaper EV alternatives with equal performance and far better range are being made by multiple Chinese manufacturers, BYD being a prime example. The western world can either do what's always done before -- innovate and compete in a changing world -- or bury its collective head in the carbonized sand. As consumers, the choice is ours. Which path do you think is better for our grandkids?
 
#28 ·
The vehicles "might be cleaner" but China's source of electric to power is not. Gotta love "or bury its collective head in the carbonized sand. Here's some info on China saving the world for our grandkids. "Local governments in China last year permitted 106 gigawatts of coal-fired capacity, about four times more than in 2021 and the equivalent of two large coal power plants per week–a total of 168 coal-fired units spread across 82 sites. It was also the highest amount permitted since 2015, according to a report by the Centre for Research on Energy and Clean Air (CREA) and Global Energy Monitor (GEM). Construction began on 50 gigawatts of those coal plants in 2022, a more than 50 percent increase from 2021. Several projects were able to obtain permits and financing and start construction within months of being announced. For comparison, all the generating stations in the UK from all sources combined add up to less than the 106 gigawatts that China permitted in 2022 of just coal units". Source Institute for Energy Research
 
#30 ·
Has anyone investigated the fact that EV stations will not receive any more federal funding for upkeep and maintenance as well as no new EV stations will be built?