Its not about the tiny pittance of Macans on US roads but the end game. There are ~280,000,000 registered vehicles on the road in the US. If they are all increased by 25% in weight as the Macan has been, who is going to pay for the damage to the US road systems? Why is that never discussed?
I think you are reading the room wrong. Porsche builds sports cars. Everything is derived from 911 "DNA". Its all about racing from James Dean's haunted 550 to the latest 919 or whatever the latest racing versions might be. At least from observing here, an enthusiasts forum, who were the Macan buyers? Three main groups: previous owners in the marque, those that wanted a CUV that served as a sports sedan, and last those moving up in the price bracket from the Japanese luxury market (e.g., Acura, Lexus). Why? Fundamentally, I believe its all about the foundation in racing. Nobody puts a poster of an electric car on their bedroom wall and dreams "One day I will own that electric car". Its not inspirational tied to their heritage.
I do not believe it to be animosity to "people". If so, it would be a direct violation of our community standards. But moreso toward the lack of choice from the company known for racing. In the end, people will decide with their wallets. They will buy them or walk away. Surely they know this
Unlike every Porsche Macan on the road for the past decade, its all-new replacement will be 100 percent combustion-free — Porsche is making the new 2025 Macan electric.
www.forbes.com
"... as driving enthusiasts still haven’t fully embraced any pure-electric vehicles, Porsche’s greatest challenge is to look outside its traditional customer base to fill the void."
Look at the launch, in Singapore, with female presenters. Who was the target audience? Where was the Macan launched? At the LA auto show with Maria Sharipova and a race car driver as presenters. Who was the target audience? Different vehicles, different geographic locations, different target demographics. Theres a word for getting these sales from other marques, conquest sales AKA get people from different marques to switch marques.
Established car companies and their dealers still see new customers as “conquests.” We are prey waiting to be conquered. However, excessive emphasis on Conquest Cash to capture customers is marketing poison that degrades brand reputation.
www.forbes.com
its about choice.