This is relevant and you have a point there are Macan logo buyers. But WHY?
Porsche uses 5
Psychographic profiles (not demographics) profiling "why" people buy stuff. One is the Top Gun. They crave power and want to be seen. I'm sure everyone has seen these, they park their car RIGHT in front of the restaurant so everyone can see what they are driving. But why? Racing. They want to be associated with the brand. Buy a Porsche, win races.
I suspect Hermes buyers also have this same profile, I mean who wouldn't want to own a bag and be just like a Princess? How many celebrities are used to advertise goods? That kind of advertising works because people have fantasies of being just like a celebrity. Who doesn't want to be a football star or the Princess of Monaco? But what is Herme's heritage, certainly not racing?
They started as a bridle maker for European nobles. I'm sure all those rich people wouldn't be buying junk. The motor car came about and the grandson visited America, met Henry Ford, and discovered a new fangled device called the "zipper". In 1922, they knew the Horse business was over and instead of making saddle bags, made luggage and handbags. He was taking his wife by motor car across Europe and made her a new handbag, used that new fangled Zipper, shaped it as a trapezoid with a rounded top, and it fit easily into the motorcar boot. And handbag legends began, they called it the Comet, the nickname for a "sports" car then renamed it Bolide. Look at the other bags, some look like saddlebags. Why? Heritage. It all began with quality goods for Nobles.
It always goes back to "why" are their logo buyers? And it is heritage. They wanna be just like .... whoever. One is Racing, the other is quality goods bought buy the elite, the upper class European nobles. Prince Edward saw that zipper and wanted one on his leather coat. Imagine that.
Now there are other Porsche profiles. One is the Proud Patron. This is the guy who has the poster on the wall, dreams of owning one one day, finally "make it", and buys that dream. But why? Racing. It isn't because he wants an engine in the wrong place and had a tendency to kiss the wall. Similarly, why would woman want a handbag that looks like a saddlebag?