I think it still may require removal of the ECU.
At the bottom their page:
Purchasing, Guarantee, and Updates
How to Purchase - APR Software Upgrades are available through Authorized APR dealers. The dealer will connect to your vehicle, and install the update.¹ Alternatively you can mail your ECU to APR*. Fill out this form. Use this guide to remove your ECU. Mail your ECU to to APR, 4800 U.S. Hwy 280 W, Opelika, AL 36801, USA, and include the last 6 of your VIN on the outside of the box.
Money-Back Guarantee - Try our Software Upgrades for up to 30 days, risk free! If you are not satisfied, return to an APR Dealer to have it removed and refunded.²
Free Updates - If we make an update, add a standard feature, or if the manufacturer issues an update, you are entitled to a free update.³
1. APR Software may not be available for all vehicles. Stages, programs, and features may not be available for all ECUs.
2. Excludes some Software Upgrades, such as those included with a hardware purchase. Labor charges are at the discretion of the installer.
3. Subject to availability. Labor charges are at the discretion of the installer. Applicable to the original purchaser. Second hand owners may inquire with an APR Dealer about a software license transfer fee.
*. Excludes APR Plus.