I've asked many times "why not just skip the wait and find something close "? So I look at dealership after dealership and for most part they are just awful at configuring cars . It's as if they stubbornly dont want to sell the car. When they get stuck with it they still don't understand why .
Ok, lets look at this.
Unlike "us", the generic "us" who I'll call auto enthusiasts or Porsche enthusiasts or Macan enthusiasts, to dealers this is inventory. It's stock. It's material to push in and out the door. Nothing more, nothing less. While we might look at this passionately, they don't. That doesn't mean there might not be some employees who aren't enthusiasts but the bottom line is "its a business".
LED lights was given as an example. Bling. Not any brighter then HIDs, all US lighting is specifically mandated by FMVSS108
. Try to read it. Its a fun read. So for $500 on a GTS you get bling. Now if you want bling, thats fine. But if you care about functionality, then its a waste of money. And I'll guess that the MAJORITY of Macan buyers, not the enthusiasts but the majority, view the cars as appliances and care about functionality. They have priorities and bling might not be high on their list. So how do dealerships spec cars?
This answer should be obvious. No car dealer wants any car to sit on the lot. This is stock. Every day its sits on lots they lose money. Dealers know what sells in their areas. They are not stupid (well not stupid if they want to make money). They know the colors and options that will get their cars off the lots as quick as possible. If you look at the existing models, the Cayennes, 911s, and 981s, they know ...
- colors that sell
- performance options that sell
- bling that sells
And they know what the "majority" of buyers want. The also know what they can add onto the car and it will get sold. For example, they will know that they can add some money making options like "logos on the seats" or "logos on the console" and when buying a $140,000 911, they can get away with it because the buyer will let it slide. They will know this for the area the dealerships reside. Where is the money coming from? Is this a high business area? A tech area? Rural area? Urban? Suburban? How old are the demographics of the area? Are they mostly older folks or is it a younger, tech savvy crowd with Internet money? Every area is different is some way.
So, in FL, ventilated seats might be important. In Maine, yeah not so much. The same might be true for heated seats. You all really need heated rear seats in FL? I doubt it. In Maine or Canada? Yeah, probably would be nice to have.
The same is true with colors. Just look at lot 911s. Its a sea of blacks, greys and silver, utterly boring colors for sports cars. Why do they do that? Because many people who buy off a lot are executives of some sort, they want a 911, but they don't want a flashy color. No bright blues, no bright red, no bright yellows. This is area dependent. Now, OTH, if you live in a area with performance is valued rather than a logo, there are tracks around, PCA is active, and they know people want the performance options, then you might see the more usual sports car colors like reds or yellows, and more cars with PDDC, SPASM, etc.
So Macans. Who buys them. We know the target audience. They know the target audience. They know their area. And after two years, they know a lot of buyers are coming from Acuras, Lexus, MB, and other luxury SUVs and are first time Porsche buyers. But the first year, we know all the cars were buyer specced. So maybe, there is one year of data at best. Who bought those cars? Auto enthusiasts. Who is buying the cars now? Just read the intros as new members come here from other brands. So what is going on.
First, some lot cars are cancellations. People order a car and back out all the time. It happens with the cheapest of cars. It happens with the most expensive cars. I've seen a 991 TTS sitting on the showroom floor because the buyer didn't like it on sight. I've seen GT3s on the floor, buyer backed out.
Second, and a guess, there simply isn't enough history, not enough data for dealerships to really determine what customers in their areas want. What will sell quickly? LED headlights? That's funny. Ventilated seats in FL? Yes. Heated seats in Maine? Yes. But what about PTV+, AS? These are not track cars, they are CUVs. Does Mom and Dad with a 5 year old care about sport +? I doubt it. Enthusiasts? Yes. But how many family cars use Launch Control, after the first time, and with a PDK regularly run the car to redline? 4? 15? So to enthusiasts, the might like the idea of sport + but for an appliances, its a waste of money.
So this is the balance dealerships must handle. "enthusiasts" are a fraction of the full set of consumers. They need to balance the lot car with cars enthusiasts might like but really, the market is the market for the masses who look at it as a toaster. The enthusiasts will order the car as desired. I would expect as the Macan market matures, dealers will be more attune with what customers want in their areas. Otherwise, they loose money on cars sitting on lots. Give them time. Its only been two years. Its not like they have 15 years experience with Cayennes or 50 years experiences with 911s. This is a new model with zero history.