Porsche Sets Record in 2016 with 54,280 Vehicles Delivered in the U.S. - Porsche Macan Forum
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post #1 of 6 (permalink) Old 01-09-2017, 09:51 PM Thread Starter
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Default Porsche Sets Record in 2016 with 54,280 Vehicles Delivered in the U.S.

Porsche Sets Record in 2016 with 54,280 Vehicles Delivered in the U.S.

Porsche dealers sell 4,015 vehicles in December

Atlanta, Georgia. Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche 911, Boxster, and Cayman sports cars, Macan and Cayenne SUVs, and the Panamera four-door sports sedan line-up in the United States, today announced 4,015 vehicle sales in December. This brings 2016 to a close with 54,280 vehicles sold, a 4.9 percent increase over 2015 and a new PCNA sales record.

"Our product offensive continued to thrive with the arrival of 23 new model variants in 2016. As a result, we achieved our seventh consecutive year of increased sales," commented Klaus Zellmer, President and CEO, Porsche Cars North America. "I am confident we will see steady growth in 2017 with balanced supply and demand."

"Macan sales accelerated strongly in 2016 with the introduction of new variants. Porsche plug-in hybrid sales were also promising with 2,111 Cayenne S E-Hybrid models retailed, a 92 percent increase over 2015," said Joe Lawrence, Executive Vice President and COO, Porsche Cars North America. "In 2017, we look forward to the highly anticipated, all-new Panamera, as well as the first full year of sales for our new 911 and 718 sports car models."

Porsche Approved Certified Pre-Owned vehicle sales in the United States were 1,730 for December 2016. CPO sales year-to-date stand at 16,981 units, a 15.1 percent increase compared to the same period in 2015.
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post #2 of 6 (permalink) Old 01-09-2017, 10:16 PM Thread Starter
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Here's how the Macan NA sales looked like through the year:

Dec/16 1796
Nov/16 2054
Oct/16 2120
Sep/16 1998
Aug/16 2304
Jul/16 931
Jun/16 1222
May/16 1426
Apr/16 1877
Mar/16 1123
Feb/16 1012
Jan/16 1469
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post #3 of 6 (permalink) Old 01-09-2017, 10:37 PM Thread Starter
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Interesting to compare:

Audi breaks annual U.S. sales record with 210,213 deliveries as SUVs set pace
Audi sales in the United States grew 4 percent in 2016 for a total of 210,213 vehicles, surpassing 2015 as the brand’s best annual performance. December 2016 sales increased 13.7 percent to 23,195 vehicles.

December 2016 marked the best-ever month of sales in Audi of America history and the 72nd consecutive month of record sales for the market. The previous December record was set in 2015 with 20,399 deliveries. The annual result marks the seventh straight year of record sales for Audi in the U.S.

Strong consumer demand for Audi SUV models finished the year on a high note, as the Q5 and Q7 each had their best sales month ever in December. The Q5 posted 6,396 sales, a 5.6 percent increase over December 2015. The Q7 posted 3,275 sales for the month, a 175 percent increase over last year. The Q3 posted 2,047 deliveries—its second-best performing month—a 36 percent increase over December 2015. SUV sales for the brand increased 34 percent over last December and 19 percent for the year.

The A3 Sportback e-tron also had its best sales month ever with 589 deliveries in December. For the year, A3 Sportback e-tron sales totaled 4,280.

The A4 continued to buck the market trend away from sedans, with sales of 4,009 vehicles, a 26 percent increase for the month. For the year, A4 sales rose 20 percent to 34,687.

“2016 was a strong year for Audi due to record levels of consumer consideration and a high-performing dealer network,” said Scott Keogh, President, Audi of America. “We are confident that 2017 will see further growth for the brand with the launch of our largest product offensive in history, starting with the all-new Q5.”

Sales for the year outpaced the premium market, driven by strong performance in the Audi brand’s key growth regions of the south and west, where sales each grew more than 5 percent.

Audi dealers invested more than $1 billion in facility upgrades between 2008 and 2014. They have committed another $1 billion in investment between 2015 and 2020.

Interesting to see that Q5 numbers actually dropped between 2015 and 2016 by 4.7% while the Q3 numbers went up between 2015 and 2016 by 51.5% and the Q7 numbers went up by 60.9%!!! But the Q5 still almost outsold the Q3 and Q5 combined.
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post #4 of 6 (permalink) Old 01-09-2017, 10:43 PM
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Well with the exception of the Macan, sales YOY are down across the board. Hopefully, with the new Panamera and Cayenne those will see a bump.
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post #5 of 6 (permalink) Old 01-09-2017, 11:19 PM
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Quote:
Originally Posted by Buckfever View Post
Well with the exception of the Macan, sales YOY are down across the board. Hopefully, with the new Panamera and Cayenne those will see a bump.
BMW is not doing much well either. They reported a Nov 16 US sales drop of 18.2% YoY, to 26,000 units. Still, BMW sells in two months what Porsche sells in about a year:

BMW Group U.S. Reports November 2016 Sales - KSWO, Lawton, OK- Wichita Falls, TX: News, Weather, Sports. ABC, 24/7, Telemundo -

In 2013, the worldwide sales difference between BMW or Audi and Porsche was about 10:1. Here's the sales data for the first two for that year:

http://www.autonews.com/article/2014...oreUserAgent=1

It appears Porsche is wining the SUV battle.

For me, it's the torque over weight ratio at mid RPM.
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post #6 of 6 (permalink) Old 01-09-2017, 11:28 PM
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Originally Posted by GTLGTS View Post
BMW is not doing much well either. They reported a Nov 16 US sales drop of 18.2% YoY, to 26,000 units. Still, BMW sells in two months what Porsche sells in about a year:

BMW Group U.S. Reports November 2016 Sales - KSWO, Lawton, OK- Wichita Falls, TX: News, Weather, Sports. ABC, 24/7, Telemundo -

In 2013, the worldwide sales difference between BMW or Audi and Porsche was about 10:1. Here's the sales data for the first two for that year:

http://www.autonews.com/article/2014...oreUserAgent=1

It appears Porsche is wining the SUV battle.
It is soft across the board for sure. My wife loves BMWs, but even she says that you see them all over the place now. I wonder about brand dilution, but who knows. People get hooked. Everything else in the luxury segment feels soft to her. She's never driven nor entertained a Porsche.
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